![]() ![]() For the rest of the day, I focused on cold emails. ![]() What if I did the opposite of all the other sales guys, just for 48 hours? I decided to take a Thursday and Friday and make sales calls only from 7 to 8:30 a.m. Part two: I realized that all of the gatekeepers who kept me from the decision makers-CEOs and CTOs-also worked from 9 to 5. Then, one day, I realized something: All of the sales guys made their sales calls between 9 a.m. For the first few months, I flailed and failed (it didn’t help that my desk was wedged in a fire exit). When I wasn’t driving my mom’s hand-me-down minivan to and from the office in San Jose, California, I was cold calling and cold emailing. In 2000, I was selling mass data storage to CEOs and CTOs in my first job out of college. #1 - What if I did the opposite for 48 hours? Each one is time-stamped, as they entered the picture at precise moments. What follows are 17 questions that have dramatically changed my life. If you stress-test the boundaries and experiment with the “impossibles,” you’ll quickly discover that most limitations are a fragile collection of socially reinforced rules you can choose to break at any time. “ Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Download as an MP3 by right-clicking here and choosing “save as.”.
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